Veysel Memiş, Chairman of the Board of Tat Gıda, stated that the Ramadan period is a very special time in terms of both food consumption volume and brand preferences, noting that demand for tomato paste products increases significantly during this period. Memiş emphasized that Tat Gıda approaches Ramadan as a strategic positioning period for creating long-term brand loyalty.
Stating that Tat Gıda’s products are confidently preferred by consumers in both domestic and international markets, Veysel Memiş pointed out that there is significant momentum in staple consumption categories during Ramadan.
Veysel Memiş said: “Tomato paste, sauces and tomato-based products are among the staple food items on iftar and sahur tables. During this period, consumers prioritize quality, trust and naturalness more than ever before. As Tat, we strengthen consumer trust with our products made from summer tomatoes harvested in season and produced with an additive-free and preservative-free approach. We aim to transform the increasing category demand during Ramadan into sustainable growth and long-term brand loyalty.”
“We continue our leadership in the tomato paste category in both tonnage and revenue”
Highlighting that Tat Gıda continues to lead Türkiye’s tomato paste category in both tonnage and revenue, Veysel Memiş noted that they view this leadership not only as an indicator of market share, but also as a strategic factor that strengthens brand value. Emphasizing that the increased demand in retail and HoReCa channels during Ramadan presents important opportunities in terms of both volume growth and repeat purchasing behavior, Memiş said: “We see this period as a lever that will help us sustainably maintain and expand our market share.”
Veysel Memiş emphasized that Tat tomato pastes are produced from summer tomatoes harvested in season, that greenhouse tomatoes are not used, and that the additive-free and preservative-free production approach plays a leading role in consumer trust. He added that the company’s focus on quality and seasonality throughout the agricultural supply chain is one of the key factors strengthening the brand’s competitive position.
Pointing out that Tat Gıda exports to 50 countries across five continents, Veysel Memiş added that the company transforms agricultural production into added value through its integrated supply model established with more than 1,000 farmers, including 500 contracted farmers.